Global demand for infant and child products continues to rise, with baby strollers as an essential category, maintaining a high compound annual growth rate. As a major industrial cluster for baby strollers in China, Hanchuan has a complete supply chain system and mature manufacturing expertise. To facilitate precise connections between Hanchuan stroller enterprises and global buyers, the "the 37th CTJPA Global Business Matching - Hanchuan Special", organized by the China Toy & Juvenile Products Association (CTJPA), was successfully held on June 19th.

Centered on the theme of "Precise Matching, Efficient Deals", this matchmaking event deeply focused on the cluster advantages of Hanchuan's baby stroller industry. It specifically invited 30 overseas buyers, including VIP buyers from major cross-border e-commerce platforms such as Amazon, TEMU, SHEIN, and AliExpress, as well as international import/export trading companies. Alongside 30 representative local enterprises from Hanchuan, they engaged in in-depth discussions. The event aimed to help Hanchuan companies expand new channels for cross-border e-commerce and foreign trade, driving the industry's upgrade towards branding and internationalization.

01 Efficient Connection Fosters Cooperation, Precise Matching Yields Achievements

This matchmaking event adopted a model of "demand pre-research + on-site precise matching" to build an efficient cooperation bridge for both supply and demand sides. During the free networking session, buyers and suppliers conducted in-depth exchanges on topics such as technological innovation, market demand and cooperation models, leading to multiple preliminary cooperation intentions on the spot.

Based on comprehensive pre-event research into overseas buyer requirements, CTJPA completed intelligent supply-demand matching beforehand. In the one-on-one matching negotiation session, both parties discussed core terms including customized product development, supply chain collaboration and delivery cycle optimization. The atmosphere was both lively and pragmatic, contributing to numerous cooperation intentions during this phase. Notably, Hubei Yangtian Plastic Products Co., Ltd. reached clear cooperation intentions on-site with 6 foreign buyers and 1 cross-border e-commerce platform enterprise, with subsequent in-depth factory visits agreed upon.

02 Industrial Cluster Demonstrates Strength, Innovative Products lead the World

The event brought together numerous high-quality suppliers including a comprehensive matrix of baby stroller categories. Enterprises not only presented cutting-edge innovative technologies and design concepts but also comprehensively demonstrated the competitiveness of the Hanchuan production base in areas like intelligent manufacturing, quality control, and design innovation.

Hubei Ruizhi Children Appliances Co., Ltd.'s strollers featured a two-hand folding structure and a reversible bassinet/seat design, highlighting pragmatic aesthetics. Hanchuan Happy Baby Children's Products Co., Ltd.'s strollers and playpens utilized aluminum alloy frames with an anodized process, combining portability and safety through a one-touch folding system and five-point safety harness design. And Hubei Little Sun Baby Products Co., Ltd.'s strollers were equipped with a full-coverage double-layer canopy, detachable footmuffs, and reversible handlebars, achieving a balance of functionality and comfort. These enterprises and numerous other participants comprehensively showcased Hanchuan's baby stroller industry breakthroughs in materials science, ergonomics, and smart interaction.

Enterprises stated that this matchmaking event provided a valuable platform for communication and cooperation between manufacturers and distributors. The precise matching effectively facilitated supply-demand connections and rapid consensus on cooperation, injecting strong new momentum into the international development of Hanchuan's baby stroller industry.

Buyer Feedback

Ashraf (Uzbekistan):

“The strollers produced in Hanchuan are of excellent quality with very comfortable fabric. The sourcing event was comprehensively and meticulously organized, providing an excellent experience for buyers. We are very much looking forward to the CTE China Toy Expo & Trendy Toy Show, CLE China Licensing Expo, and CKE China Kids Expo organized by CTJPA in October and hope to discover more high-quality products there.”

Elvina (Russia):

“At this sourcing event, I discovered many stroller styles that fit the Russian market demand and I've already connected with several manufacturers on-site. The Hanchuan sourcing event provided us with a fantastic opportunity for cooperation and we look forward to building long-term, stable partnerships with Hanchuan enterprises.”

Hussain (Pakistan):

“The efficiency of the matchmaking at this Hanchuan sourcing event was very outstanding. The product quality from Hanchuan enterprises is good and trustworthy. I will continue to participate in the factory tour tomorrow, hoping to find more suitable partners.”

Zhuode Technology (Tianjin) Co., Ltd.:

“We previously participated in the Pingxiang stroller sourcing event with good results, so we came to Hanchuan this time. The baby stroller category is a key area for our company's long-term expansion plans. This sourcing event precisely met our needs and we have successfully connected with several high-quality suppliers. We hope CTJPA will continue to organize similar events in the future.”

Enterprise Feedback

Hubei Ruizhi Children Appliances Co., Ltd.:

"Through the sourcing event, we comprehensively showcased our products and deeply engaged in industry exchanges, establishing high-quality cooperation bridges with overseas buyers."

Hubei Yangtian Plastic Products Co., Ltd.:

"The sourcing event brought CKE buyer resources specifically to Hanchuan for in-depth exchanges and factory inspections, realizing a precise and efficient business matching model that extends exhibition services into daily operations."

Hanchuan Dima Baby Strollers Co., Ltd.:

"On-site, we successfully conducted business negotiations with overseas buyers and invited them to visit our factory, strongly promoting the in-depth development of cooperative relationships."

Hubei Aimile Industries And Trading Co., Ltd.:

"At the sourcing event, our products were so popular that we had to temporarily dispatch extra staff for support. The event's effectiveness far exceeded expectations."

Editor: Han Weiling | Image Source: On-site Photography