01 Mid-Range Children's Vehicles Gain Popularity
Children's Bicycles: Products Priced Between 500 and 700 Yuan Show the Largest Sales Increase
The sales of products priced between 500 and 700 yuan increased by 23.9% year-on-year, which is the largest increase. The sales of products in this price range accounted for 15.2%, an increase of 4.5 percentage points compared to the same period last year, which is the largest increase.
The top 10 items accounted for 26.8% of the total sales in the category. Among them, NABIIS's S-02 children's bicycle ranked first in sales, accounting for 6.5% of the total sales. The second place was taken by the EQUES ultra-light children's bicycle from Mon Tresor, with a sales share of 2.9%. In terms of different price ranges, there was one product with an average selling price of over 1,500 yuan, accounting for 6.5% of the sales. There were three products with an average selling price below 300 yuan, all from BEIQITONG, with a combined sales share of 6.4%.
Electric Ride-On Toys: Products Priced Below 400 Yuan Show the Largest Sales Increase
The sales of products priced below 400 yuan increased by 8.9% year-on-year, which is the largest increase. The sales of products in this price range accounted for the largest share, 45.8%, an increase of 6.5 percentage points compared to the same period last year, which is the largest increase.
The top 10 items accounted for 22.0% of the total sales in the category. Among them, Yobbear's HD-1088 children's electric motorbike ranked first in sales, accounting for 4.5% of the total sales. The second place was taken by the RIOYSIRE electric car from RIOYSIRE, with a sales share of 2.6%. In terms of different price ranges, there were five products with an average selling price below 400 yuan, with a combined sales share of 12.7%. There were two products with an average selling price above 1,400 yuan, one from XIONGYAN and one from HYPERGOGO, with a combined sales share of 3.5%.
02 Juvenile Products Upgrade in Consumption, High-Priced Categories of Child Safety Seats, Baby Bottles, and High Chairs See Sales Growth
Child Safety Seats: Products Priced Between 3000 and 3600 Yuan Show the Largest Sales Increase
The sales of products priced between 3000 and 3600 yuan increased by 16.2% year-on-year, which is the largest increase. The sales of products in this price range accounted for the largest share, 23.6%, an increase of 3.5 percentage points compared to the same period last year, which is the largest increase.
The top 10 items accounted for 43.9% of the total sales in the category. Among them, BUDDY BUZZY's 2Pro Intelligent Child Safety Seat ranked first in sales, accounting for 9.5% of the total sales. The second place was taken by HBR's E360 pro Intelligent Ventilation Child Safety Seat, with a sales share of 5.6%. In terms of different price ranges, there were four products with an average selling price between 3000 and 3600 yuan, with a combined sales share of 15.7%. There were two products with an average selling price between 2400 and 3000 yuan, with a combined sales share of 13.0%.
Baby Bottles: Products Priced Above 300 Yuan Show the Largest Sales Increase
The sales of products priced above 300 yuan increased by 10.1% year-on-year, which is the largest increase. The sales of products in this price range accounted for 21.7%, an increase of 5.2 percentage points compared to the same period last year, which is the largest increase.
The top 10 items accounted for 35.8% of the total sales in the category. Among them, PIGEON's Natural Real Feel Glass Baby Bottle and Nipple Set ranked first in sales, accounting for 6.5% of the total sales. The second place was taken by HEGEN's Newborn Wide-Mouth PPSU Baby Bottle, with a sales share of 4.8%. In terms of different price ranges, there were four products with an average selling price between 150 and 200 yuan, with a combined sales share of 16.3%. There were two products with an average selling price between 200 and 300 yuan, with a combined sales share of 7.9%.
High Chairs: Products Priced Above 1000 Yuan Show the Largest Sales Increase
The sales of products priced above 1000 yuan increased by 36.5% year-on-year, which is the largest increase. The sales of products in this price range accounted for the largest share, 38.3%, an increase of 9.7 percentage points compared to the same period last year, which is the largest increase.
The top 10 items accounted for 45.6% of the total sales in the category. Among them, STOKKE's European Import Children's Growth Chair Six-Piece Set ranked first in sales, accounting for 12.1% of the total sales. The fourth place was taken by HAGADAY's HC-568 Multi-Functional Seat, with a sales share of 4.8%. In terms of different price ranges, there were four products with an average selling price above 1000 yuan, with a combined sales share of 28.8%. There were six products with an average selling price between 600 and 1000 yuan, with a combined sales share of 16.8%.
Note:
1.The above analysis is based on Tmall sales data provided by ECdataway.
2. All images in this article are sourced from brand flagship stores on Tmall.
