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According to the sales data for baby and children's products on China's e-commerce platform Tmall in February, there was a year-on-year increase in sales across 9 major product categories: children's bicycles, electric ride-on cars, scooters, children's four-wheeled strollers, baby bottles, children's car seats, high chairs, playpens, and baby carriers/waist stools. The top 3 categories with the highest sales growth were baby carriers/waist stools (105.1%), playpens (62.4%), and high chairs (52.9%).
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The global baby stroller and pram market is projected to grow by $1.86 billion between 2025 and 2029, driven by urbanization, nuclear family trends, and AI integration, according to a report published by Technavio. The sector is expected to register a compound annual growth rate (CAGR) exceeding 7%, reflecting evolving consumer demands and technological advancements.
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Data from the China Toy & Juvenile Products Association (CTJPA) shows year-on-year growth in seven juvenile product categories on China’s E-commerce platform Tmall, including strollers, bicycles, electric ride-on cars, car seats, high chairs, playpens and baby carriers. The top three are car seats (+64.6%), strollers (+23.6%) and bicycles (+14.4%).
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As AI transforms industries worldwide, its impact on childcare is accelerating. From algorithm-driven health monitors to self-soothing smart cribs, AI-powered tools are reshaping modern parenting.
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