Trends at a Glance

In August, key baby product categories on Tmall saw notable sales growth year-over-year: children car seats (+29.6%), playpens (+21.4%), high chairs (+9.3%), baby carriers (+9.2%), electric ride-ons (+31.5%), and kids' bikes (+4.0%).

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Premium Products Drive Growth

Sales of higher-priced items rose significantly, showing that brands are successfully upgrading products to meet consumer demand for better features and design. Examples include electric ride-ons at ¥600-999, kids' bikes in the ¥500-699 range and more.

Market Highlights

· Children Car Seats

Sales surged 29.6%, with the ¥600-1799 segment jumping 74.8%. The top-selling model was HEEKIN's HK-686 Smart Ventilation Seat.

· Playpens

The only category to see growth in both sales volume and average price. The premium segment (¥1500+) grew 45.6%, led by BEIE's "Rainbow Little House" playpen.

· Electric Ride-Ons

Sales rose 31.5%, the highest growth among toy categories. The ¥600-999 segment soared 76.0%, with YOBBEAR's HD-1088 electric motorcycle as the bestseller.

· Kids' Bikes

The ¥500-699 price range grew 26.8%. The top model was NABIIS's S2 kids' bike.

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Source:

Data via ECdataway from Tmall.