October 15-17, 2025 – Leading toy brands including Mattel, Warner Bros, LEGO, POP MART, Little Tikes, Playmobil, 52TOYS, and KAYOU will showcase their latest innovations at China Kids Fair, in Shanghai October! This exhibition brings together highly competitive toys and baby products that entertain kids & solve parenting challenges, making it an unmissable opportunity for global buyers.
Ⅰ New Product Preview
1. Mattel and Warner Bros. – The Corpse Bride Doll
Celebrating the 20th anniversary of Corpse Bride, this gothic-style doll features pale blue skin, skeletal limbs, and a signature spiderweb-patterned wedding dress with a butterfly veil. Includes a display stand and coffin-shaped packaging.
2. LEGO – Star Wars Series
Set against the backdrop of the galaxy far, far away, this series emphasizes the "Galactic Special Forces" concept, introducing high-energy Star Wars gear that allows fans to recreate epic battles in the galaxy, inviting Star Wars enthusiasts to fight for justice and freedom.
3. Incredible Group – Kimmon
This collection includes wearable accessories, metal rings, identity cards, and 14-18-inch dolls, including rare hidden versions, designed to resonate with Gen Z preferences.
4. Littles Tikes and Dr. Seuss – Kids Projector
A multifunctional early-learning tool that combines reading assistance, white noise, and a nightlight in one portable toy.
5. Pop Mart
Romantic Finger Series 4: Compass-themed blind boxes (6.5cm tall, 1:144 hidden rate).
DIMOO Heartwarming Special Blend: Barista-themed blind boxes (1:72 hidden rate).
KUBO Sunset City Series: Post-apocalyptic romance figures (1:144 hidden rate).
Crybaby True Love Box Figurine: Standing at 17 cm, this limited-edition collectible is priced at 999 yuan.
6. Playmobil – Unicorn Racer
Featuring a unique and eye-catching unicorn design, this racer is painted in dreamy pastel colors. Simply pull it back to watch it roll forward. The easy assembly process enhances kids sense of achievement and imagination.
7. MAJOR – MLB Action Figures
The Phillie Phanatic and Mr. Met action figures in this series pay homage to 1980s rubber wrestling toys, with bold and exaggerated designs that continue the brand's tradition of blending nostalgic pop culture with sports history.
8. 52TOYS – CiCiLu Ocean Messenger Series
The CiCiLu "Ocean Messenger" series depicts the daily life and work of the little messenger, CiCiLu. Made from diverse materials with intricate details, the series includes 9 regular versions and 2 hidden versions.
9. Brico – "Tadou"
"Tadou" is designed around the concepts of fun, practicality, and creative freedom, featuring four major series that combine lightweight building elements, making it ideal for home decoration.
10. TNTSPACE – Zoraa Little Cake Figurine
The Zoraa figurine stands at 9 cm and is made from PVC. Zoraa holds a cake, exuding sweetness and charm.
11. Kayou
My Little Pony Mini Scene: Featuring 8 characters and 10 scenes, this set is perfect for desktop companionship.
Wandering Mountain Little Monster Plush Keychain: With 4 cute designs, these keychains unlock the joyful moments of the little monsters on their journey to the West.
Saint Seiya Cloth Awakening Cards: Featuring a new fate-themed battle between Athena and Hades, collect cards and witness the epic holy war up close.
The products mentioned above are just the tip of the iceberg. There are many more exciting new products waiting for you to explore, as well as high-quality suppliers eager to discuss business opportunities. Don't miss out on this event—Register here to secure your seat in the exhibition!
Ⅱ Market Trends
12. TikTok Teams Up with Amazon: "BUY WITH PRIME" Now Available for In-App Shopping
TikTok has partnered with Amazon to add the "BUY WITH PRIME" checkout to its app, letting users shop without leaving the platform. The feature supports sellers using Amazon's fulfillment services and displays PRIME badges and delivery info in ads. It also syncs inventory and pricing in real time, combining TikTok's ad reach with Amazon's fast delivery.
13. TikTok Shop Japan Hits $3.36 Million in GMV in Its First Month
TikTok Shop Japan reported over $3.36 million (around ¥24.5 million RMB) in Gross Merchandise Value (GMV) during its first month, following its launch on June 30, 2025.
Ⅲ Policies
14. China State Council Announces Phased Implementation of Free Preschool Education
The China State Council has issued guidelines to gradually implement free preschool education. Starting in fall 2025, public kindergartens will waive tuition fees for children in their first year. Private kindergartens will reduce fees based on local public kindergarten standards. (Xinhua News Agency)
15. China's Henan Province Begins Direct Payment of Maternity Benefits
From August 1, Henan Province in China will pay maternity benefits directly to individuals. Female employees who give birth or terminate pregnancy after August 1, 2025, will receive payments directly to their bank accounts, streamlining the process and supporting a more maternity-friendly society. (Dahe Net)
