Data from the China Toy & Juvenile Products Association (CTJPA) shows year-on-year growth in seven juvenile product categories on China’s E-commerce platform Tmall, including strollers, bicycles, electric ride-on cars, car seats, high chairs, playpens and baby carriers. The top three are car seats (+64.6%), strollers (+23.6%) and bicycles (+14.4%).
Source: ECdataway. Chart: CKE
In terms of average price, all nine categories of juvenile products saw year-on-year increases. The top three are car seats (+41.6%), baby carriers (+34.2%), and high chairs (+24.4%).
Source: ECdataway. Chart: CKE
01
Upgraded equipment boosts children’s consumption demand for ride-on products
▋Bicycle sales rose 14.4%, with 40% growth from ¥700-¥1000 products
Children’s bicycle sales rose 14.4% year-on-year, with a 4.7% increase in units sold and a 9.2% rise in average price. The ¥700-¥1000 price range contributed 39.3% to sales growth, accounting for 16.2% of total sales, up 3.3%.
A top-seller is the MONTRESOR Breeze bicycle with an average of ¥801. It features a lightweight frame, dual brakes, enclosed chain guard, anti-slip pedals, and detachable training wheels for safety. The adjustable seat caters to children of different heights.
▋Electric ride-on car sales increased 13.0%, with 40% growth from ¥400-¥600 products
Electric ride-on car sales grew 13.0%, with a 4.2% rise in units and an 8.4% increase in average price. The ¥400-¥600 range contributed 55.8% to growth, while the ¥700-¥1000 range made up 20.0%, up 4.7%.
The J2077 Mercedes G-Class children’s electric car, priced at ¥567, offers remote control, rocking, and self-driving modes, with a built-in Bluetooth music module to enhance learning and curiosity.
02
The Spring Festival travel peak drives demand for high-quality and affordable baby products
▋Stroller sales rose 23.6%, with 50% growth from ¥900-¥1800 products
Stroller sales grew 23.6%, with a 1.5% rise in units and a 21.8% increase in average price. The ¥900-¥1800 range contributed 56.3% to growth and accounted for 27.1% of sales, up 6.9%.
The best-seller is the Newber 808A 2nd generation stroller (¥832). It features a lightweight aluminum frame, full-cover sunshade, breathable mesh for airflow, and 3D shock-absorbing wheels for stability and safety.
▋Car seats sales grew 64.6%, with 60% growth from ¥600-¥1800 products
Car seat sales grew 64.6%, with a 16.8% rise in units and a 41.6% increase in average price. The ¥600-¥1800 range contributed 66.9% to growth and accounted for 39.9% of sales, up 17.5%.
The best-seller is the BOBEITOO G409-ISO BeiYue car seat (¥1231). It features a car-grade steel frame, shock-absorbing materials, and a 175° reclining design, along with the breathable fabric, creating a secure and comfortable environment.
