On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products.
The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers.
With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.
New Partnerships Form as Global Buyers Seek Top Suppliers
The venue buzzed with top-tier buyers and active business discussions, as international buyers exploredp new sourcing opportunities and partnerships.
Setting the Stage for 2025: Product Trends and New Releases
Nearly 70.9% of exhibitors showcased new products, including premieres for 2024 "Double 11" shopping festival, Christmas, and 2025 trends. Dedicated areas highlighted best-selling product upgrades and innovative designs for 2024, as well as trend-setting items for 2025 and IP-licensed new products.
The "IP Without Boundaries" runway show featured apparel, accessories, and bags inspired by cartoon animations, China-chic, and cultural art, presenting the cross-industry achievements of IPs in consumer goods.
Thought Exchange: Industry Leaders Explore Growth Opportunities
The exhibition featured 262 events, bringing together hundreds of industry leaders to discuss emerging trends and growth opportunities. These events offered valuable insights and networking opportunities, sparking inspiration for the industry's future development.
IP Quality Life Festival: A Hub for Cross-Industry Innovation and Consumer Trends
As a highlight of the "Shanghai Summer" International Consumption Season, the IP Quality Life Festival, themed "IP Without Boundaries", featured a range of activities, including IP-themed pop-ups, unique shopping experiences, and cultural showcases.
Key attractions included immersive consumer experiences featuring IPs like Sanrio and One Piece, amplifying the expo's impact and energizing new consumer trends. The event successfully bridged exhibitions, culture, and commerce, fostering deeper integration between cultural creativity and the real economy.
Leading the Way in Parenting and Childcare Consumptionp
The "Quality Parenting Laboratory's Four Truth Zones" demonstrated real-world cases, experiments, and results, shedding light on the safety standards behind key products. In the "Quality Parenting Living Space", products excelling in the 2024 quality survey were highlighted, helping consumers make informed decisions while setting new benchmarks for safety and quality.
Widespread Media Attention
The Four Exhibitions attracted widespread attention from mainstream media, industry outlets, and digital platforms. Xinhua News Agency, China Media Group (CMG), Shanghai Television (STV), and the Shanghai Municipal Commission of Commerce provided in-depth coverage, showcasing the event's unique appeal and broad influence.
Social Buzz: Expo Gains Global Reach
The expo collaborated with thousands of influencers from platforms such as TikTok, Xiaohongshu, Kuaishou, Zhihu, Weibo, and Poizon to create an extensive 360-degree promotional campaign. The result was billions of impressions, enhancing the brand visibility for participating companies and creating strong online-offline synergy.
See You Next Year!
The four exhibitions organized by CTJPA have proven to be a key platform for openness, collaboration, and innovation in the toy and juvenile products industry. Looking ahead, we remain committed to pooling collective efforts, fostering innovation, and enhancing industry resilience. Together, we'll continue to lead the way in cultural influence and business advancement. Join us in Shanghai from October 15 to 17, 2025, to chart a new chapter for the toy and juvenile products industry!
