Set for its inaugural edition in 2023, the 2023 China Kids Fair (CKE) is set to spotlight quality family lifestyle products that are trending and gaining popularity. The event aims to offer visitors a holistic experience, promote brand rejuvenation among exhibitors and fuel industry development by setting up four distinctive zones - Quality Parent-Child Travel Fashion Zone, Quality Child Feeding Fashion Zone, Quality Child Bathing Fashion Zone, and Quality Child Sleeping Zone.

To aid parents with selecting suitable childcare items, Parenting 365 Life Hall, a collaborative effort between two national associations - the China Toy and Juvenile Products Association and the Chinese Maternal and Children Health Association have conducted collaboration.