Analysis of the sales trends indicates that milking over 300 yuan accounted for 27.4% of overall revenues within the category. In comparison with last year's figure, the share of higher-priced products increased by 7.5 % - an impressive growth rate given the volatility of consumer spending habits. The 150 to 200 yuan bracket also witnessed notable gains, clocking at 22.2%. A prominent product showcasing these trends is the Shixi Glass Milk Bottles Set, tailored for infants.

The sleek set is designed using innovative features such as bottom air return tech, along with an original patenteed air relief valve, offering optimal anti-gas prevention functions. In line with current aesthetics, the product offers a comforting brown color scheme and uses secure silicone materials to ensure maximum user safety. The comprehensive set is furnished with essentials required across different age brackets, promoting scientific nutrition and safeguarding the vital stages of baby development. Reaching a sales transaction average price of 343 Yuan, it stands out as the preferred choice among parents during the shopping frenzy, highlighting the growing impulse to invest in quality infant care solutions.

Conclusion: The "Double 11" shopping phase represents a critical barometer for touchpoint industries like infant care. With brands increasingly catering to a discerning consumer base eager to invest in premium products, there are encouraging signs for the future of the industry. As Shixi demonstrates, incorporating cutting-edge technologies, superior materials and thoughtful designs can significantly boost brand appeal and create lasting consumer loyalty.