The shopping event concluded last week, heralding an impressive growth of average prices across half the product categories, primarily toys and infant supplies. A thorough analysis of sales patterns unveiled a surge in high-end items among consumers' favorites.

Brand concentration among the top five brands ticked upwards. 

For instance, compared with last year, the top five brand concentrations for several toy categories saw staggering increases - for skateboards, bicycles, model cars, playpens, they surged by 13.4%, 10.3%, 7.4%, 2.7%, 2.3%, and 1.5 percentage points respectively. The same was true for several infant supply categories like dining chairs, baby carrier belts/backpacks, electric baby prams, feeding bottles, four-wheel strollers and child safety seats, jumping 12.5%, 6.1%, 5.9%, 4.5%, 3.8%.