In July, the average selling price of baby bottles on Tmall increased by 5% year-on-year. The sales proportion of baby bottles in the price range of 150-300 yuan accounted for 39.9%, showing a significant rise of 6.1 percentage points from the same period last year, making it the fastest-growing price segment.

Hegen's newly launched "Chuse" series of wide-neck PPSU baby bottles have become a top-selling product in the 150-300 yuan price range and the best-selling product in the entire category. The product comes with four different accessories, can be assembled in just five seconds, and can transform functions, combining milk suction, storage, and feeding into one integrated system. It provides a versatile feeding solution that covers babies' needs from their first sip of milk to their first taste of solid food. The anti-flatulence valve effectively reduces baby's stomach bloating and the risk of milk oxidation, while the combination of practical functions and stylish design has won the favor of trendy mothers. The average selling price of Hegen's "Chuse" series baby bottles is 237 yuan.