▋ Babies' & Children's Car Seat Category:
Babies' and children's car seats performed well in the first half of 2023 on the Tmall platform. Compared to the same period last year, sales of products priced over 3,000 yuan increased by 3.7% to 34.2%.

One of the best-selling products in this category is Britax's iSize which supports children of all ages to ride in reverse, effectively protecting newborns. It features a classic egg-shaped cabin and an integrated chassis for enhanced stability. The average price is 3,922 yuan.

Another popular choice is the Welldon's babies' & children's car seat. It comes with four intelligent monitoring functions, including ISOFIX interface installation monitoring, support leg status monitoring, safety buckle monitoring, and rotation status monitoring. The cabin is adjustable in five gears and comes in a variety of colors. The average selling price is 3,250 yuan.