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China International Baby Articles Fair

Feb. 23-25, 2022    Shanghai New International Expo Center

International, high quality, professional trade platform

Maternal, infant market seeing solid growth

Third child policy, consumption upgrades, more attention to high-quality lifestyles, online sales all contributing factors. 

China's maternal and infant market is set to see steady growth over the next few years due to growing demand from young parents keen on high-quality, personalized and trendy products amid consumption upgrades, industry insiders said.
In addition, China's policy to allow married couples to have a third child, announced on May 31, with a view to improving the age structure of the population, will also create more business growth opportunities for maternity and baby product makers, they added.
Sales revenue in China's maternal and infant goods market rose 5.4 percent in the second quarter compared with the first quarter, according to a survey commissioned by BabyTree-China's leading online service platform for young families-and conducted by market research firm NielsenIQ.
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